Many people are not big football fans yet they eagerly watch the Super Bowl for one of the best parts of the game: the commercials. Television marking experts have stated that the Super Bowl is the only television event where viewership would actually decrease if the commercials were removed.

This year sponsors will pay between $3.5M -$5M for just a brief 20-30 second commercial during one of the world’s most widely watched sporting events. This event will attact over 100 million viewers and generate around $10 billion in spending with the average viewer spending $59.90 on food, drinks, and other misc expenses with watching the game.

Over the years, various networks have turned away many proposed commercials either judging them as either too offensive, downright embarrassing or masquerading as advocacy ads.

Below are commercials that were either never aired or aired during the superbowl and then pulled off the air because they were either deamed inappropriate or too controversal. These commercials cover the span of the past 10 years.

Moosehead Light Beer

Pepsi

Tabasco Sauce

Bud Light

Levis Jeans

PETA

Budweiser

Got Milk?

Budlight

JBS Mens Underwear

Budlight

Carl’s Jr.

Victoria’s Secret