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Nick Bergus recently posted a link on Facebook to a 55-gallon drum of personal lubricant sold by Amazon -- it's only $1500! Then the post got sponsored and his family and friends started seeing it when they used Facebook, turning Bergus into a pitchman of sorts for an absurd amount of sex lube.

A week later, a friend posts a screen capture and tells me that my post has been showing up next to his news feed as a sponsored story, meaning Amazon is paying Facebook to highlight my link to a giant tub of personal lubricant.

Other people start reporting that they're seeing it, too. A fellow roller derby referee. A former employee of a magazine I still write for. My co-worker's wife. They're not seeing just once, but regularly. Said one friend: "It has shown up as one on mine every single time I log in."

Get used to this...promoted word of mouth is how a lot of advertising will work in the future.

BTW, as with many unusual products on Amazon, the "Customers Who Viewed This Item Also Viewed" listing (horse head mask?) and the reviews are worth checking out.

As a Fertility Specialist for Pachyderms, this was exactly what we needed to help rebuild elephant populations all over sub-saharan africa. It's not all just Medications and IVF treatments. Some times you need a loudspeaker, a Barry White CD and a 55 Gallon drum of Lube.

Tags: advertising Amazon Facebook Nick Bergus sex

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