From Steven Heller and Veronique Vienne, a book about 100 Ideas that Changed Graphic Design. Maria Popova has a preview at The Atlantic.

From how rub-on lettering democratized design by fueling the DIY movement and engaging people who knew nothing about typography to how the concept of the "teenager" was invented after World War II as a new market for advertisers, many of the ideas are mother-of-invention parables. Together, they converge into a cohesive meditation on the fundamental mechanism of graphic design -- to draw a narrative with a point of view, and then construct that narrative through the design process and experience.